![]() The move not only boosts user engagement but also allows industry participants to raise the prices of their services at an appropriate time without the fear of losing subscribers. Increased digital viewing is making consumer data easily available to companies, allowing them to apply AI and machine-learning techniques to create/procure targeted content. Increased Digital Viewing Aids Content Demand: Many industry participants, who are either launching their OTT services or acquiring other OTT services, are banking on user insights to deliver the right content. Major leagues and events such as NFL, NHL, Olympics, European Games, EPL and elections attract significant ad revenues as well. The use of services to help advertisers measure their ROI and enhance their use cases is expected to benefit advertisers and industry participants. It is also helping them expand their international user base, which, in turn, attracts advertisers to their platforms, boosting ad revenues. The availability of streaming services on a wide range of platforms is helping these services reach a global audience. Shift in Consumer Preference a Key Catalyst: To adapt to the changes in the industry, companies are coming up with varied content for over-the-top (OTT) services in addition to linear TV. 4 Broadcast Radio and Television Industry Trends to Watch The industry is likely to be focused on sustenance at current levels, along with a renewed emphasis on flexibility, which would accelerate the move to a variable cost model and reduce fixed costs. Notably, these industry players are increasing their spending on research and development, as well as sales and marketing, to stay afloat in an era of technological advancements, with increased demand for VR and Internet Radio. These companies majorly derive revenues from the sale of television and radio programs, advertising slots and subscriptions. The Zacks Broadcast Radio and Television industry comprises companies offering entertainment, sports, news, non-fiction and musical content over television, radio and digital media platforms. As monetization and revenues, in terms of ad-spend, continue to be subdued, profit protection and cash management, with greater technology integration, have gained significance and are expected to aid these companies in driving the top line in the near term. Diversified content offerings, which are original, regional, short and suitable for small screens (smartphones and tablets) improved Internet speed and penetration, and technological advancement are benefiting industry participants. ![]() However, industry participants like Netflix, Roku and Nexstar Media are benefiting from a huge spike in digital content consumption. The Zacks Broadcast Radio and Television industry has been suffering from increased cord-cutting amid a spurt in demand for streaming content. Chicago, IL ā Jā Today, Zacks Equity Research discusses Netflix NFLX, Roku ROKU and Nexstar Media NXST. ![]()
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